Fiat Chrysler, Google Talks Partnership on Self-Driving Car Project

Apr 28, 2016 11:24 PM EDT | Alvin Lavine

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Alphabet Inc., parent company of Google, and Fiat Chrysler Automobiles NV are reportedly close to a technical partnership. The talks are believed to be heading to the right direction as it entered the final stages of the negotiation.

Google, has been looking for an established partner to work with its self-driving car project. Fiat Chrysler has been in the negotiating table for several months and seems to be in the process of finalizing the partnership, citing a report from .

This is only the latest report on Google's search for auto-industry partnership as it steps forward in building self-driving vehicles.  Early reports claimed Google were in partnership with Ford in building a whole new company to produce self-driving cars. The reported Google and Fiat Chrysler partnership talks surfaced approximately four months after reports claimed that Google was close to a partnership with Ford Motor Co.

Google teaming up with Fiat Chrysler seems to make sense.  Google is looking for an experienced automaker to help produce its self-driving cars at scale, whereas Fiat Chrysler Automobiles NV CEO Sergio Marchionne has recently suggested tacitly that the company continues to after spending much of 2015 campaigning and failing to .

"Every car company is trying to get into the tech space right now because they all know their future depends on it," says auto industry analyst Karl Brauer of Kelly Blue Book. "At the same time, tech companies are trying to understand how to transition from software, interface and personal device production into the much more complicated world of automotive manufacturing. A Google/FCA tie-up could simultaneously put both companies in lead in this critical race," he added.

Still, the negotiation continues. The industry experts believe a Google and Fiat Chrysler partnership could simultaneously benefit both parties and boost the advancement and production of next-gen auto technologies and self-driving cars.

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