Apple reveals self-driving car plans: Is it possible to happen?

Dec 05, 2016 09:40 AM EST | Staff Reporter

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At last, after some speculations and have been long rumors, Apple reveals self-driving car plans, but no public admitting yet. Apple stated in the five-page letter written by the company's director of product integrity Steve Kener sent to National Highway Traffic Saftey Administration (NHTSA), it was "excited about the potential or possible automation of systems in many areas, including transportation."

"Though, Ford plans to have it on the road by 2021, he said that it was working on the basis that Apple was building one. It is also added that to realize there were some social benefits of automated machines. The company's tech department already registered some internet domains related to cars like apple.car and apple.auto."

Apple's spokesman said that the letter was prompted by its "heavy investment in machine learning and autonomous systems. It uses the machine that helps the product works smarter, more intuitive, and more personal."

The letter also urges the government regulator to not make too many rules on the testing of self-driving cars. They said that "established manufacturers and new entrants should be treated equally." Apple also stated that "companies producing self-driving cars should follow safety principles but should not prevent them from making consequential progress."

The letter also emphasizes that for enabling the design of a better system, sharing crash and near-misses data is necessary to improve the technology but should not compromise the privacy of each individual or users. 

However, the letter does not mention any details about Apples's Project Titan or any information that it is working on. A year ago, Apple had been reported as "having hundred of people working on the project and just recently shutting down numerous parts of the project and laid off dozens of employees, as  recently reported."  

Google, as shown on YouTube, is already testing self-driving cars on the roads. Tesla, an electric carmaker, announced in October that all the cars they make have the capability of self-driving because of the hardware installed on it. 

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