Lamborghini Urus Concept SUV Confirmed To Start Production In April 2017

Feb 08, 2017 07:30 AM EST | JP Olvido

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It has been years since Lamborghini debuted the Urus concept. The Italian luxury car manufacturer is finally getting ready to begin production on its luxury SUV.

The Lamborghini Urus SUV. Stefano Domenicali, CEO of Lamborghini, has confirmed that the production of the Urus SUV will start in April of this year. Just like the Bentley Bentayga, the Urus will also be capable of going off-road.

About the Urus going into production, Domenicali said, "As you know, this is an entirely new process so the first few cars will be prototypes." He also added that the company's new SUV will keep the Urus badge when it finally goes into production. More details will be forthcoming with Domenicali telling Digital Trends, "I would say that in regard to the SUV, you will learn a lot of things in the next couple of weeks."

When production does start for the Urus, the company will initially build  as the process of producing the vehicle is an entirely new process. Domenicali has stated that 2017 will be a very big year for the Italian luxury car manufacturer and to not underestimate "the big step we're taking".

The Italian luxury car manufacturer had announced last year that the Urus will also come in a plug-in hybrid powertrain. This is in addition to the 4.0-liter twin-turbo V8 which is standard.

The Urus going into production will double the current number of yearly deliveries of the company. It is expected to sell around 3,500 units when available.

Currently, all vehicle production is done at the company's only factory in Sant'Agata Bolognese, Italy. With the Urus' production already confirmed, the Italian luxury car manufacturer is looking into expanding its only car factory.

No other details have been made available about the Urus. With the vehicle going into production this year, it should be expected to be made available for sale .

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