Honda Civic Type R To Be Priced Aggressively And Competitively

Mar 30, 2017 08:30 AM EDT | JP Olvido

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Honda Australia has announced that it will be pricing the Honda Civic Type R competitively. The move is to get as many of the vehicles as possible out on the road as well as to highlight the brand's return to produce high performance and quality sports cars.

Honda Civic Type R to be have aggressive and competitive price. Honda Australia executive Stephen Collins told CarAdvice at the Australian Formula One Grand Prix last week that the Civic Type R had generated  for the company, even more than any other of its brands.

Talking about the vehicle, Collins said, "It has been enormous. I know that a couple of weeks ago, Type R was the biggest showroom hit on our website. I think it had over 10,000 individual visitors in one week, which actually superseded any other model we've had." He further added, "All we had there was some pre-registration information and a lot of our dealers are holding orders, and of course we haven't given them any indication on price or anything yet, but it think it shows the ground swell of people who had a historical interest in the car and an interest in this car coming."

The Honda Civic Type R is powered by a  that can produce 306 horsepower at 6,500rpm and 295 pound-feet of torque at a maximum of 4,500rpm. There are no details as to how much the vehicle will exactly cost. Collins has mentioned that it will be priced in a manner that will generate a lot of buzz for the Japanese brand in the market.

"Certainly wherever we can add more sportiness to our range we would do that. In the short term its Type R and NSX, but even if we can add more sportiness - like the RS Civic is an example of that - you know it's not an out-and-out sports car but we are trying to add more sportiness. And wherever those opportunities arise, we will certainly chase them," the Honda Australia executive said.

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