Only Amazon Can Photograph Things against White Backgrounds Now

May 10, 2014 09:38 AM EDT | Jordan Ecarma


Amazon's latest patent is so simple it might be giving Google hope that the word "glass" can eventually .

The online retail giant has been granted a patent to take photos of objects in front of a white background by the U.S. Patent and Trademark Office, reported.

Filed in November 2011, the granted in March details "a studio arrangement and a method of capturing images and/or video." The setup described in the patent is intended "to achieve a desired effect of a substantially seamless background."

With the new "Studio Arrangement" patent, Amazon has essentially trademarked photographing people and things against a white background, reported.

The patent uses extremely detailed language to describe the simple arrangement, saying, "A front light source aimed at a background, an image capture position located between the background and the front light source, an elevated platform positioned between the image capture position and the background, and at least one rear light source positioned between the elevated platform and the background."

Amazon and the USPTO were not available to comment to Ars Technica, and the online marketplace also could not be reached by The Telegraph.

The rapidly growing company, which has been boosting its Amazon Prime feature and recently began offering the Amazon Fire set-top box, has filed more than 1,200 patents since it was founded in 1994, according to The Telegraph.

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